How We Make It

Made to be worn on repeat.

At Mild N Minimal, we'd rather you wear one tee a hundred times than buy ten you forget about. Here's what we can tell you, honestly, about how our pieces are made and how to make them last.

Designs with a story

Every graphic starts with a story: Japanese mythology in the Yokai Drop, Bengali culture and Kolkata nostalgia, and bold statement typography. We design pieces you'll want to keep reaching for, not ones that feel dated after a season.

What our tees are made of

Our tees are made from 220–240 GSM French terry, in 100% cotton or a soft cotton blend depending on the style. Our relaxed-fit lowers use 260 GSM terry in a 90% cotton, 10% polyester blend. The exact fabric weight and composition for each piece is listed on its product page, so you always know what you're buying.

Make it last

The longer a piece stays in your wardrobe, the lower its impact. To keep your tee and its print looking good:

  • Machine wash cold and turn it inside out
  • Avoid bleach
  • Don't iron directly on the print
  • Air dry or tumble dry on low

Where we're heading

We're a small, growing brand and we're not going to claim more than we can prove. As we grow, we're exploring certified organic cotton, recycled materials and lower-impact packaging. When we make those changes, we'll share the details and certifications here.

Mild N Minimal. Show less. Be more.